In this one-off interactive, gamified workshop, we’ll simulate real-world work scenarios at your organisation via a board game, helping you identify and eliminate bottlenecks, inefficient processes, and unhelpful feedback loops.
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#53 Matthias Wagner From Flux On AI For Hardware Engineers
In this episode, Ben sits down with Matthias Wagner, founder and CEO of Flux AI, to explore how artificial intelligence is finally making its way into hardware engineering — a field where design tools have barely changed in decades. While software development has seen wave after wave of innovation, hardware engineers have been stuck with legacy tooling that hasn't kept up. Matthias explains how this gap inspired him to build Flux, a cloud-based platform that acts as an AI-powered hardware engineering assistant, helping engineers go from a product brief to a manufacturable PCB design in a fraction of the time it used to take.
Flux is the world’s first AI hardware engineer. Just as Devin and Claude Code have transformed software development, Flux is transforming hardware design with agentic AI by allowing anyone to design PCBs with natural language prompts. Flux is able to understand schematics, PCB layouts, and component constraints, helping teams design, review, and optimize hardware in real time. It makes professionals 10x faster and gives non-engineers the ability to build products they could only dream of in the past. With more than 1 million sign-ups and more than 6 million projects created to date, Flux is pioneering a new era of AI-native hardware design.
Matthias Wagner is the founder and CEO of Flux AI, a San Francisco-based hardware design platform that's bringing AI-powered tools to the world of PCB and circuit design. Before founding Flux in 2019, Matthias held product and technology roles for nearly two decades, including product management positions at Meta and as an instructor at General Assembly. His career path is anything but conventional — before returning to the electronics world, he built a company in the music industry whose work sold over a billion units globally, including the viral hit "Axel F" by Crazy Frog, which has amassed nearly 4 billion views on YouTube. Today, Flux serves over 300,000 hardware engineers, including teams at Fortune 500 companies, with the mission of making hardware design as accessible and AI-augmented as modern software development.
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