In this conversation, Benjamin interviews strategy expert Alex Smith. They discuss the concept of strategy and its importance in business. Alex emphasizes the need for businesses to focus on delivering unique value rather than competing for market share. They also touch on the strategic approaches of companies like Apple and Tesla. Alex provides insights into his book and shares resources for further learning.

Guest:

Alex is an award winning strategist known for his work with his company, Basic Arts where he aims to make companies without competitors. Alex is a responsible for the direction of some of the most exciting and fastest growing new brands of the past decade. He is founder of Basic Arts, and writer of newsletter "The Hidden Path", which teaches strategic thinking to founders.

• Homepage ⁠⁠⁠⁠⁠⁠⁠⁠https://basicarts.org/⁠
• LinkedIn ⁠⁠⁠⁠https://www.linkedin.com/in/alex-m-h-smith/⁠
• Newsletter the Hidden Path⁠ ⁠https://basicarts.org/newsletter/⁠

• Alex Book ⁠https://basicarts.org/book/⁠

Stellar Work:

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